Branding Services for Authors & Beyond
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Who are you as an author? What type of reader do you attract?
Those are only two of the questions Brand Strategist Morgan Tarpley Smith will help you answer through her author branding services as you get to the heart of what you write, why you write it, and who will read it.
Branding isn’t just a catchy tagline but a mix of diverse elements that work in tandem to bring forth your message as an author and what role your books play in this wide writing world. Allow Morgan to help you along your journey!
With years of experience, she helps authors better understand the heart of their message and vision as an author and how to translate it to their audiences through websites, newsletters, book covers, and more.
Her services include:
· Author Branding
· Website Branding & Content Consulting
· Newsletter Consulting
· Cover Art Direction
Other services include:
· Proofreading/Editing
· Self-Publishing Assistance & Consulting
· Freelance writing for newsletters, websites, etc.
· Grant writing (specialty: community organizations & municipalities)
For descriptions of the above services, see below. For questions and/or a quote, contact her here.
What clients are saying…
“Morgan is an administrative & creative genius! Highly recommended for any book-related work. I love partnering with her!
–Melanie Dobson, award-winning author of Memories of Glass
“I could not do this author life without services offered by Morgan. She breaks down everything I need in manageable steps, and I don’t feel as overwhelmed. Highly recommend her services!”
–Carole Lehr Johnson, award-nominated author of A Place in Time
“Working with Morgan is simply a joy! She has a great work ethic and is always on top of what needs to be done.”
–Monica Bruenjes, author of the Penguin & Peep series
“Throughout the process of building my brand, Morgan tailored everything to my specific writing style. I was very impressed with her creativity and wealth of knowledge…I couldn’t have done this without her outstanding help!”
–Anne Carol, author of the Faithfully Yours series
Author Branding
Whether you have no idea what your branding is, or if you already have a foundation but want to polish or expand your efforts, I am here to help!
I am happy to offer custom packages and services to fit your exact needs. I meet you where you are to help you better represent you and your writing in a visual way that will attract the right readers!
Endorsement
“I could not do this author life without services offered by Morgan Tarpley Smith. From author branding to website and newsletter consulting to cover art direction and editing, I’ve used Morgan’s services and everything she does is not only invaluable but also done with professionalism, insight, and personal connection.”
–Carole Lehr Johnson, award-nominated author of A Place in Time
Website Branding & Content Consulting
A website is vital for authors (and any professional really) in today’s technological world. Your website is your digital business card, your landing place for your audience, your home online. When social media platforms change and shift, your website is where your readers can always find you and all about your books.
But what if your website is attracting the wrong audience or even turning away the ideal audience? Or maybe you don’t have a website yet and you have no idea what a website would look like for you?
I’m here to help. I will walk you through the step-by-step process of figuring out how to best represent your author brand in an engaging and informative visual way where your readers will want to browse and connect with you.
Recommendation
For website design, I recommend designer Savanna Kaiser, who I have worked with on numerous projects, and is as talented as she is friendly. You will enjoy working with her as she brings your website to life!
Endorsement
“When I decided to update my brand and website, I didn’t know where to start. Fortunately, Morgan did, starting with the groundwork of researching me as an author and gaining an understanding of my writing goals. Throughout the process of building my brand, she tailored everything to my specific writing style. I was very impressed with her creativity and wealth of knowledge about color swatches and font styles, something I know nothing about! The end result (updated website) is better than I could’ve imagined – I couldn’t have done this without Morgan’s outstanding help!”
–Anne Carol, author of the Faithfully Yours series
Before
After
Newsletter Consulting
Email is still one of the best ways to reach your audience believe it or not. Social media platforms are fickle and can change at any time, but your readers won’t lose touch with you if they can sign up for your newsletter.
Allow me to help you craft the newsletter that your readers want and help you reach out to more readers to build your platform.
Endorsement
“In a newsletter bind? I faced a huge learning curve—a formidable barrier—until Morgan patiently walked me through the newsletter maze! Awesome teacher with a volume of knowledge.”
–Marguerite Martin Gray, author of the Revolutionary Faith series
Cover Art Direction
We’ve all heard the saying: “don’t judge a book by its cover”—but that is exactly what we tend to do as readers. Whether browsing in a physical or online bookstore or library, our attention has to be snagged by an amazing book cover to stop us for a closer look.
And, furthermore, that book cover needs to fit the genre we expect it to fit or that snazzy book cover won’t help an author reach the right audience. Maybe you’re part of the ever-growing self-publishing world, or you’re an established author who has regained a book’s rights and want to re-release the title? Either way, I’m here to help!
Recommendation
For cover design, I recommend designer Roseanna White, who I worked with for Melanie Dobson’s Legacy of Love series project.
I also recommend Emilie Haney for book cover design.
Endorsement
“Morgan Tarpley Smith is an administrative and creative genius (or wizard)! She did an amazing job overseeing the art direction for my Legacy of Love series, and I’m a huge fan of her editorial, social media, and writing skills as well. Highly recommend her for any book-related work. I love partnering with her!”
–Melanie Dobson, award-winning author of Memories of Glass
Proofreading / Editing
Need a final polish of a manuscript? Maybe your story needs a final set of eyes on it before sending it out to an agent or editor, to self-publish, or submit to a contest? I’m here for you!
Over the years, I have provided a variety of proofreading and basic editing services for clients ranging from authors of fiction and nonfiction to academic writers and more.
Recommendation
For additional editing services (line and content, etc.), I recommend freelance editor (and multi-published author) Betsy St. Amant with StorySide, who I have very much enjoyed working with on my writing and our co-project. She is so talented and friendly!
Endorsements
“Working with Morgan is simply a joy! She has a great work ethic and is always on top of what needs to be done. As an editor for my books, she pays attention to all kinds of details from the wording and story, to punctuation and grammar.”
–Monica Bruenjes, author of the Penguin & Peep series
“Morgan’s editing skills brought clarity, logic, and flow to my writing. She helped me get my thoughts organized and set goals to insure I met a tight deadline. I enjoyed working with Morgan and recommend her to anyone looking to improve their writing.”
– Debra V. Craighead PhD, RN (Regent’s Scholar Application and Essays)
Self-Publishing Assistance & Consulting
Self-publishing is an ever-expanding avenue for authors to get their books out in the world. Morgan is both a traditionally-published and an indie-published author, and she is ready to assist you with your publishing needs.
Whether you want to put together a full team of professionals to help you or you would like to learn to navigate a lot of the process yourself, she offers a range of assistance to fit the needs of your unique publication journey.
Endorsement
“I knew nothing about self-publishing when I started the process. Morgan made the journey fun and painless as she walked me through each step—answering every little question I had. I look forward to working with her on my next book!”
–Marguerite Martin Gray, author of the Revolutionary Faith series
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Other freelance work possibilities will be considered, so please just contact her to ask. Thanks!